Skills Library
+ New Skillgbp-manager
Manage and optimize Google Business Profile for local service businesses. Covers profile completeness, posts, review management, and GBP API. Drives Local Pack (map) rankings.
google-ads-manager
Manage, audit, and optimize Google Ads campaigns for local service businesses. Covers campaign structure, keyword management, negative keywords, bid strategy, ad copy, and conversion tracking.
lead-gen-automation
Design and implement lead generation and follow-up automation using GoHighLevel. Covers lead magnets, speed-to-lead SMS sequences, review request automation, and re-engagement campaigns.
local-market-research
Keyword research and competitor analysis for local service businesses using Google Keyword Planner (Ads API), Search Console, Auction Insights, and SERP data. Covers PPC keyword discovery, competitor ad analysis, GSC gap identification, and seasonal keyword planning. Built for home services — finding leads, not blog traffic.
local-services-ads
Set up, manage, and optimize Google Local Services Ads (LSA) for home service businesses. Pay-per-lead ads that appear above PPC results with a Google Guaranteed badge.
storybrand-copywriter
Audit and rewrite website copy using the StoryBrand SB7 framework. Positions the customer as the hero and the business as the guide. Used for homepages, landing pages, service pages, and ad copy.